Nominee Profile: Walker Information

The Company:
Walker Information is a privately owned, Indianapolis-based survey research company with offices in the U.S. and Canada. Founded in 1939, Walker has become a global leader in measuring and managing stakeholder relationships in the areas of customer loyalty, employee commitment, business ethics and corporate philanthropy. Most notably, Walker conducts customer loyalty management programs through Walker SmartLoyalty™ System, an Internet-based solution combining research science and technology applications to offer real-time, enterprise-wide customer feedback.

Annually, Walker Information conducts more than 1,200 programs for 400 clients in a variety of industries. Major clients include Best Buy, Centex Homes, Allegheny Power, Monster, NCR, LensCrafters, Trigon, EMC, CDW Computer Centers, Cisco Systems, and Bell Nexxia.

Walker Information is a founding member of the Council of American Survey Research Organizations. A recipient of the 1999 American Business Ethics Award and the 2001 National Torch Award for Marketplace Ethics, Walker Information is committed to exemplifying high standards and honorable business practices. For more information, visit www.walkerinfo.com.

On Why They Have Entered The American Business Awards:
"Walker Information is committed to helping companies understand the business value of customer loyalty and providing solutions that allow companies to take strategic and tactical action to become customer-centric," said Steve Walker, president and chief executive officer of Walker Information. "Winning a Stevie Award would not only bring recognition to a team that has developed an innovative customer loyalty management product, it also would validate the importance of measuring customer loyalty as a smart business strategy."