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Schlotzsky's Logo

Nominee Profile: Schlotzsky's, Inc.

The Company:
Schlotzsky’s, Inc. is an Austin, TX original since 1971, when it served just one sandwich on its delicious freshly baked bread. Since then, the menu has grown to include custom-made sandwiches, pizzas, salads, and wraps - based on Mediterranean-style recipes. The number of restaurants has grown to about 650 locations worldwide.

No matter where the restaurant, Schlotzsky’s® is connected with its community. From its 5-K Bun Run® races, donating more than $1 million to various causes, to school and community initiatives, Schlotzsky's contributes back to its community.

Schlotzsky’s is breaking ground with free wireless Internet access and computer stations available for customers to use free of charge. The Cool Cloud program, which is underway in Company-owned restaurants in Austin, Houston, and Atlanta, will soon be offered to Franchise restaurants.  Learn more about the company at www.cooldeli.com.

On Why They Have Entered The American Business Awards:
"Schlotzsky’s has nominated the television spots we created for PBS’s Austin City Limits®," said Steve Braasch, VP of Marketing.  "Sponsoring Austin City Limits® was perfect synergy for Schlotzsky’s - two Austin originals with national followings. And the sponsorship spots we created let us express our love for original music and give PBS something fun and creative to run in its underwriting block.

"We would be honored to win such a high profile business award as the Stevie.  It would give recognition to the incredible combination of talent and pure love of music that went into creating these television spots. We want to convey the originality of the Schlotzsky’s® brand - our most valuable asset."

   


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